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Optimize for Local Search on Mobile
Mobile is predicted to overtake PCs for local search by 2015. More people are relying on smartphones and tablets for purchasing decisions. How can you be sure your business appears in their local...
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Tell-All Tuesday: More Blogging, LinkedIn and SEO Questions Answered
Last Thursday, Gina and I hosted a free 30-minute webinar, “You Asked, We’ll Answer—Your Top PR and Social Media Questions” and regrettably did not have time to tackle a new slew of queries from...
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Digital Storytelling Webinar – Your Questions Answered
Last week we hosted the webinar “Digital Storytelling: Engaging and Connecting with your Audience” where we discussed how to create, promote and attract your audience to your content. We had some...
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Why Your Business Can’t Survive Without PR and SEO
This is a guest post by Chelsi Stenger, search media networker at Relevance. Historically, PR and SEO have worked in parallel as two separate practices. Now, the walls are coming down and each serves...
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Content Optimization for Readability, Social Media & SEO
Your content is worthless if no one can find it. (Okay, maybe not totally worthless, but darn near close.) Content optimization is usually discussed in terms of SEO, but that focus leaves out two other...
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Optimization: Answers on Content, SEO & Visibility
Recently, I had the honor of cohosting a webinar entitled “Content marketing and the evolution of SEO” with Chad Pollitt from Relevance, a digital PR and content marketing agency. We received so many...
View ArticleOptimization: Andy Crestodina explains Link Popularity
We had the honor of working with Andy Crestodina of Chicago web design firm Orbit Media during our first Sip & Share event here in Chicago, and he had so much knowledge to share! He talked to our...
View ArticleWhy PR Pros Will Now Dominate SEO
This is a guest post by Kevin Bailey, CMO of Relevance. Today’s digitally savvy PR professionals are adding organic search to their repertoire. This makes good sense because organic rankings are just...
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Heard on the street: 3 ways to harness insights for great A/B split testing
Marketing folks, especially analysts and content developers, care deeply for the coveted A/B split test. Why? A/B testing provides a benchmark, establishing a stake in the ground as measured by the...
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Beyond Search: Understanding authority, News Engine Optimization (NEO) and...
A key function of PR has always been about reputation management, but getting that done has required an ever-evolving set of skills for communications pros as we’ve moved away from news as an event and...
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Tom Pick joins #prwebchat to talk about Webbiquity: being everywhere online
On Thursday, January 20th, independent consultant and SEO specialist Tom Pick joins #prwebchat to talk about the concept of Webbiquity and how to do it. What is Webbiquity? Well, by Tom’s definition,...
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The staircase to online visibility
(Flickr Creative Commons: randysonofrobert) Here is a simple, 9 point online visibility strategy. Online visibility starts with knowing who your target audience is. Identify your niche, and narrow...
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9 More Questions Answered from “SEO 101 for Press Releases” Webinar
Thank you to those of you who participated in last Thursday’s webinar “SEO 101 for Press Releases”. We had a great discussion and some great questions that we were unable to get to during the webinar....
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5 Tips for using CisionWire’s SEO Distribution
Photo courtesy of samyakonline via Flickr Starting this month, we will do a series on tips and tools for using Cision products and services. We hope our customers will find these tips useful and at the...
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SEO Novice: Link Your Way to a Great Opening Paragraph – And Higher Rankings
(Photo – Flickr Creative Commons: Yandle) When you publish a news release, you have to win two types of readers with your first paragraph: your human readers, and search engines. For the latter, links...
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Google’s Algorithmic Changes and the Impact to PRWeb
This past week, Google reported that they had rolled out some algorithmic changes aimed at decreasing the visibility of low quality sites and increasing the visibility of high quality sites: “This...
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Q&A from “SEO 201 for Press Releases” Webinar
This post is co-written by Integrated Marketing expert Dan O’Brien, CEO of VividAscent. Thank you to those of you that attended last week’s “SEO 201 for Press Releases” webinar. We had a great turnout...
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SEO Novice: How many links and keywords is too many?
(Photo – Flickr Creative Commons: Qfamily) You can have too much of a good thing. One doughnut – good. 10 doughnuts – not good. Two beers – good. 12 beers followed by inappropriate comments...
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Did It Work? How to Measure Your PR Success
This guest post comes to us from Monique Trottier of Internet marketing strategists Boxcar Marketing. (Photo – Flickr Creative Commons: Felixe) A professionally written press release that is well...
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Why PR Professionals should care about the launch of LinkedIn Today
Photo Courtesy of LinkedIn Last week was the beta launch of LinkedIn’s news aggregator called LinkedIn Today. “LinkedIn Today allows members to access their professional news through three different...
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